Read for the Cure

Subdirect, LLC provides loyalty-building solutions that enable companies to offer premium publisher titles to help brands connect to their audiences. Its solutions range from campaign development to fulfillment and CRM technologies to large and small businesses. Subdirect’s customers include local and national leaders in ecommerce, brick-and-mortar retail, and charitable programs. In 2013, Subdirect became an official partner of Susan G. Komen as the proud presenter of the Read for the Cure® program which started in 2007.

In addition to the traditional Read for the Cure program, Subdirect is proud to announce the release of the brand new Read for the Cure app in 2015. Through this app, Read for the Cure gives readers access to leading magazines via iPhone, iPad, and iPod touch while supporting Komen in the fight against breast cancer. Click here for more information.

Read for the Cure®

Since 2007, the Read for the Cure® program has offered readers the opportunity to purchase magazine subscriptions at discounted prices all benefiting Susan G. Komen. From December 2013 through December 2016, Subdirect will donate 10% of the retail price for each subscription sold through direct mail and 20% of the retail price for each subscription sold online at with a guaranteed minimum donation of $450,000.